TV ad support for Disaronno

04 November, 2008

First Drinks Brands is backing its Disaronno liqueur brand with a £2 million TV campaign in the run-up to Christmas.

The campaign will run across terrestrial and some multi-channel stations, targeting 18 to 34-year-old women with the theme Pass the Pleasure Around.

The TV run will be supported by online advertising and promotional activity in women’s magazines.

Brand manager Mark Collins said: “We are investing considerable sums both above and below-the-line to drive sales this Christmas and that is why we continue to outgrow the market and other brands by a significant margin.”

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