Havana Club rolls out the Barrel Proof

05 November, 2008

Pernod Ricard has launched a rum unusually bottled straight from the barrel in the UK market.

Havana Club Cuban Barrel Proof is being targeted at specialist off-trade outlets and style bars and will have an rrp of £35.99 for a bottle of the 45% abv rum.

The rum blend, created by Havana Club master distiller José Navarro, is aged for an average of 10 years, before finishing in young oak for a woody aroma.

Vastimil Spelda, marketing director for spirits at Pernod Ricard UK, said: “It is perfect for short, stylish cocktails such as the Old-Fashioned or El Presidente which bring out the smoky flavours of the rum.

“It’s equally as good as a slow sipping rum served neat, or on the rocks.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter