Inbev sales drop 5% in UK

07 November, 2008

Inbev sold 5.3% less beer in the UK in the third quarter of 2008 against a year earlier.

The Stella Artois firm said the decline was in line with the UK industry.

The Belgian brewing giant’s overall volume sales were 1.9% up, with Stella and Beck’s combined contributing an 8.1% increase.

Inbev said its decision to “put greater focus on and investment in a fewer number of brands has produced encouraging results”.

Chief executive officer Carlos Brito said: “Our commitment to top-line growth and disciplined cost management remain key priorities for achieving sustainable long-term results.

“We believe we are equipped for the coming challenging economic environment.

“Not only has the beer business generally shown resilience in tough times, but we also operate with a lean structure with great geographic diversification between merging and developed markets.”

Inbev said the merger with Anheuser-Busch was on track for completion by the end of the year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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