Global campaign for Stormhoek

07 November, 2008

The Stormhoek South African wine brand is to launch a new global marketing campaign which will include “innovative global retailer events”.

The campaign launches in the next few days and will also include support of social causes and foundations, community events, viral online marketing and the first ever SMS campaign for the brand in the UK.

There will also be specific focus on Valentine’s Day in 2009.

The overall campaign focuses six “life beliefs” featured on the Stormhoek back label: “be passionate”, “love”, “dream big”, “be spontaneous”, “celebrate” and “change the world or go home”.

Stormhoek owner Bernard Fontannaz said: “This is not mission, vision, values territory. It’s about real drives, passions and beliefs.

“It’s the stuff that makes the difference between success and failure, because this brings people together in all aspects of human life.”




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter