Black Tower launches festive competition

18 November, 2008

Reh Kendermann is giving Black Tower customers the chance to win a holiday in Tenerife or one of 500 DVD goody bags in a festive neck collar promotion.

The competition’s first prize is a holiday at a four-star hotel in Tenerife’s Playa de las Americas, while 500 runners-up will win goody bags including DVDs of the film My Best Friend’s Girl, starring Kate Hudson, Jason Biggs and Alec Baldwin.

The collarette will be on 75cl bottles of Black Tower Pinot Grigio, Rivaner, Rosé and Dornfelder Pinot Noir.

Reh Kendermann managing director Nik Schritz said: “Black Tower continues to demonstrate its value as a dynamic, must-stock brand with high, guaranteed rate of sale. This promotion will help to drive the brand even further forward and provide effective sales support throughout the Christmas and New Year period, and into spring next year.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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