Inbev beer sales down in UK

14 November, 2008

Belgian brewing giant Inbev sold 5.3% less beer in the UK in the third quarter of 2008 against a year earlier, according to its latest results.

The Stella Artois firm said the decline was in line with the UK industry. Overall volume sales were 1.9% up, with Stella and Beck's

contributing an 8.1% increase.

Inbev said its decision to "put greater focus on and investment in

fewer

brands has produced encouraging results".

Chief executive

Carlos Brito said: "Our commitment to top-line growth and disciplined cost management remain key priorities for achieving sustainable long-term results.

"We believe we are equipped for the coming challenging economic environment.

"Not only has the beer business generally shown resilience in tough times, but we also operate with a lean structure with great geographic diversification between merging and developed markets."

Inbev said the merger with Anheuser-Busch was on track for completion by the end of the year.

A TV ad

shot in the style of 1960s

French cinema has been launched for Stella Artois 4% , with the message: "Stella Artois 4%. Triple filtered with a smooth outcome". The

ad follows a national outdoor campaign and is supported

by a targeted press campaign.




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COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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