Beer in brief

14 November, 2008

Maverick Scottish brewer Brewdog has linked up with the Smokehead whisky brand for a new limited -edition brew. Paradox Smokehead is a 10% abv version of its Paradox stout, aged in Ian Macleod Distillers' whisky barrels . The beer has been given a 3.99 rrp for a 33cl bottle.

W est, Glasgow's independent brewery, has launched

premium bottled lager

St

Mungo .

The lager

is available

in 33 cl bottles at 4.9% abv.

A new ale has been introduced by Thornbridge. Alecost (5.2% abv) is

a stout -style ale

that uses hops from Japan and New Zealand, blended with caraway seeds and costmary, a herb

also known as Alecost.

Cornish brewery Sharp's

has switched to new lightweight glass bottles. The brewery

says this will remove 150 tonnes of weight per year from its distribution fleet and reduce C 0 emissions by almost one tonne.

Shepherd Neame's Asian Collection, which includes Kingfisher , Sun Lik

and Asahi

beers, is being paired with Indian food in 330 Asda Stores across the UK.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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