Magners launches packs to boost sales

14 November, 2008

Magners is launching a variety of new pack formats in response to demand from trade customers and consumers.

The

formats include 8x44cl and 12x40cl Magners Original can multipacks. The cider is also introducing a 4x33cl Magners Original bottle option to accompany the existing

6x33cl format.

A

four -for -three

offer on Magners Original and Magners Light 33cl long-neck bottles is also being launched. Magners hopes the deal

will "help drive trial and awareness of the Light brand in particular".

Brand manager Richard Barnes said: "We are always looking

to increase

on-shelf presence, especially during such an important period for the off-trade. It is vital

we listen to

feedback from

customers and consumers alike and are then flexible enough to react quickly and offer more variety to our product portfolio.

"We have already secured strong distribution for these new SKUs and are convinced

they will

help retailers

grow their sales, while offering consumers compelling incentives

to purchase Magners

in the run-up to Christmas."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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