Heineken offers new experience

14 November, 2008

Heineken is

to reopen its Heineken Experience

in Amsterdam after a revamp.

The Heineken Experience is in the brewery's historic home

and combines a history of the Heineken family, who still own the brand, with the story of how beer is brewed and how the

brand was built.

The museum

is due to relaunch officially on Dec 9.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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