Heineken offers new experience

14 November, 2008

Heineken is

to reopen its Heineken Experience

in Amsterdam after a revamp.

The Heineken Experience is in the brewery's historic home

and combines a history of the Heineken family, who still own the brand, with the story of how beer is brewed and how the

brand was built.

The museum

is due to relaunch officially on Dec 9.




Bookmark this


Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter