Stormhoek rolls out 'life belief' promo

14 November, 2008

South African wine brand Stormhoek is rolling out a marketing campaign that will include "innovative global retailer events".

Launching this week, the push will also include support of social causes and foundations, community events,

online marketing and the first

SMS campaign for the brand in the UK. There will also be specific focus on Valentine's Day in 2009.

The

campaign

will reveal six "life beliefs" featuring

on

back labels:

be passionate ,

love ,

dream big ,

be spontaneous ,

celebrate

and

change the

world or go home .

Stormhoek owner Bernard Fontannaz said: "This is not

about values territory. It's about real drives, passions and beliefs.

"It's the stuff that makes the difference between success and failure, because this brings people together."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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