Bordeaux's CIVB keeps ball rolling

14 November, 2008

Bordeaux's CIVB is

staging its "château" ad campaign for the third year running.

The body has unveiled a £1 million ad campaign which is to run in

lifestyle magazines,

national press and

on posters

with the strapline: "Some offer you just a drink. Others offer you a château."

It aims to reach more than 3 million ABC1 "sociable wine drinkers" aged between 30

and 50.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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