Blavod reveals premium Diva deal

14 November, 2008

Blavod Extreme Spirits has signed a licence agreement with the Shetland Spirits Company for Diva vodka.

The deal means Blavod will pay 35% of the brand's "net contribution", minus promotional spend, for four years. After this period, Blavod may fully acquire Diva for £1.

The terms of the deal are virtually identical to the Jago Vodka Cream

Liqueur licence it signed with Shetland in July, according to the company.

Diva is an ultra-premium vodka that comes in a bottle containing a column of

54 Swarovski crystals.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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