Blavod reveals premium Diva deal

14 November, 2008

Blavod Extreme Spirits has signed a licence agreement with the Shetland Spirits Company for Diva vodka.

The deal means Blavod will pay 35% of the brand's "net contribution", minus promotional spend, for four years. After this period, Blavod may fully acquire Diva for 1.

The terms of the deal are virtually identical to the Jago Vodka Cream

Liqueur licence it signed with Shetland in July, according to the company.

Diva is an ultra-premium vodka that comes in a bottle containing a column of

54 Swarovski crystals.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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