Gordon's hopes to make stronger link

14 November, 2008

Diageo is investing a "significant portion" of the 7 million earmarked for the marketing of Gordon's in the run-up to Christmas.

The money will be spent on emphasising the link between the gin brand and celebrity chef Gordon Ramsay.

Gordon's will be the headline sponsor of Taste of Christmas, the new food and drink event taking place at Excel in London from Dec 4-7.

The sponsorship will include over 250,000 in media support, with the brand featured in promotional material and at the show's spirit and wine -tasting theatre.

Gordon's will also have a strong presence at

the Good Food Show in Glasgow, London and Birmingham, with its branding featured as a back drop to Ramsay's

cooking demonstrations.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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