Apple Shloer rolls out across the UK

14 November, 2008

Shloer is launching an apple-flavoured variant to celebrate its 70th anniversary.

Previously only sold in Northern Ireland, Shloer Apple is available in a 75cl glass bottle. It is a blend of apple and white grape juice and contains no artificial colours, flavours, preservatives or sweeteners.

Communications controller Amanda Grabham said: "Shloer Apple is our third most popular variant in Northern Ireland after White and Red Grape. Now, in our 70th year, we felt it would be fitting to introduce

it to the rest of the UK."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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