Silk Cut plays up to retailers with offer

14 November, 2008

Gallaher is touring cash and carries to give independents the chance to win

more than 140,000 in prizes.

Every retailer who purchases an outer of Silk Cut in 40 participating depots will get the chance to play the Silk Cut Squares game.

To win a prize, players have to reveal two matching squares on a screen inside

a booth at the cash and carry. Sony TVs, digital cameras and MP3 players are all up for grabs.

Twenty retailers will also be selected at random to take part in a grand final on Dec 15 in London, where they will win at least 500, and one winner will walk away with 10,000.

Communications manager Jeremy Blackburn said: "The launch of Silk Cut Squares demonstrates Gallaher's continued support to the independent and wholesale trade, offering innovative and exciting rewards to retailers who support the UK's leading lower tar premium cigarette brand."

Throughout December Gallaher's sales team will also be visiting retailers to offer them the chance to win a further 60,000 in a scratch card promotion.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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