Christmas pretzel range from Penn

14 November, 2008

Intersnack is rolling out a new Christmas range for its pretzel brand Penn State.

Among the newcomers

are Salt & Pepper star-shaped pretzels and a selection tray containing

mini stars,

Sour

Cheese &

Chive mini pretzels and cheese -flavoured waffles.

A range of 300g sharing bags will also be introduced in three flavours - Original Sea Salted, Sour Cream & Chive and Sweet & Spicy Salsa.

Penn State was relaunched in June with new-look packaging and a heavyweight TV ad campaign.




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COMMENT

There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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