In brief

14 November, 2008

United Biscuits has reduced the saturated fat in McVitie's Digestives, HobNobs and Rich Tea by 50%. The changes will be communicated via revamped packaging and a TV ad campaign that will run in January.

Danone Waters UK has pledged to make its Evian and Volvic brands carbon neutral by 2011. This will be achieved through a major

wetlands

protection

and

restoration project, sustainable packaging and an increase in the use of trains, according to the manufacturer.

Yazoo is continuing its sponsorship of East Grinstead's men's first hockey team and the junior section of the club.

The Yazoo logo feature s on the team strip and banners around the stadium.

Cadbury is offering retailers 50 packs of selected mints and sweets for the price of 40.

Products included in the promotion are Trebor Extra Strong Peppermint, Extra Strong Spearmint, Softmints Peppermint, Softmints Spearmint, Maynards Wine Gums and Bassett's Softfruits.

Individual packs have a n rrp of 43p.

Kettle Chips is launching its

Mature Cheddar & Red Onion variant in a 40g bag in response to a growing demand for single-serve bags. It will retail for 55p.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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