In brief

14 November, 2008

United Biscuits has reduced the saturated fat in McVitie's Digestives, HobNobs and Rich Tea by 50%. The changes will be communicated via revamped packaging and a TV ad campaign that will run in January.

Danone Waters UK has pledged to make its Evian and Volvic brands carbon neutral by 2011. This will be achieved through a major

wetlands

protection

and

restoration project, sustainable packaging and an increase in the use of trains, according to the manufacturer.

Yazoo is continuing its sponsorship of East Grinstead's men's first hockey team and the junior section of the club.

The Yazoo logo feature s on the team strip and banners around the stadium.

Cadbury is offering retailers 50 packs of selected mints and sweets for the price of 40.

Products included in the promotion are Trebor Extra Strong Peppermint, Extra Strong Spearmint, Softmints Peppermint, Softmints Spearmint, Maynards Wine Gums and Bassett's Softfruits.

Individual packs have a n rrp of 43p.

Kettle Chips is launching its

Mature Cheddar & Red Onion variant in a 40gábag in response to a growing demand for single-serve bags. It will retail for 55p.




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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