Top Tip

14 November, 2008

Availability is the most obvious and yet critical component for success at Christmas. We know that if shoppers cannot find their preferred brand of spirits, 46% will not buy a different brand or variant. Furthermore, 11% of wine and spirits shoppers would leave the store to buy elsewhere if their preferred brand wasn't available . So keep products visible and in stock - any out-of-stocks will lose valuable custom.

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The cancer of the policy-makers

Sorry to brag, sorry to lord it over you like this, but we were reading the Guardian the other day.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know