Pernod rolls out barrel proof rum

14 November, 2008

Pernod Ricard

is targeting specialist off-trade outlets and style bars with a Caribbean rum that is unusually bottled straight from the barrel at 45% abv .

Havana Club Cuban Barrel Proof is a


created by

master distiller José Navarro . It is aged for an average of 10 years, before finishing in young oak for a woody aroma.

Vastimil Spelda, marketing director for spirits at Pernod Ricard UK, said: "It is perfect for short, stylish cocktails such as the

old- fashioned or


presidente which bring out the smoky flavours of the rum.

"It's equally as good as a slow sipping rum served neat, or on the rocks."

It has an rrp of £35.99

per bottle.


Bookmark this

Site Search


Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know