Pernod rolls out barrel proof rum

14 November, 2008

Pernod Ricard

is targeting specialist off-trade outlets and style bars with a Caribbean rum that is unusually bottled straight from the barrel at 45% abv .

Havana Club Cuban Barrel Proof is a

blend

created by

master distiller José Navarro . It is aged for an average of 10 years, before finishing in young oak for a woody aroma.

Vastimil Spelda, marketing director for spirits at Pernod Ricard UK, said: "It is perfect for short, stylish cocktails such as the

old- fashioned or

el

presidente which bring out the smoky flavours of the rum.

"It's equally as good as a slow sipping rum served neat, or on the rocks."

It has an rrp of £35.99

per bottle.

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The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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