Wine scribes still have a mighty pen

14 November, 2008

Promotions may have the biggest influence on wine sales, but that doesn't mean wine critics don't play a role .

According to

a Wine Intelligence poll 29% of regular wine drinkers are influenced by what they read in wine columns and on the internet, and see on TV.

The

survey revealed that Oz Clarke is the best known of the UK's wine writers, with 18% of the vote, followed by Olly Smith (9%), from TV's Richard & Judy, and Sarah Jane Evans MW (7%), from BBC Good Food.

A Wine Intelligence spokesman said: "Broadsheet column inches alone are perhaps not as influential as they once were - the critics that

wine drinkers find the most compelling

are those embracing a range of media, communicating about wine in a broader lifestyle context."

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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