Wine scribes still have a mighty pen

14 November, 2008

Promotions may have the biggest influence on wine sales, but that doesn't mean wine critics don't play a role .

According to

a Wine Intelligence poll 29% of regular wine drinkers are influenced by what they read in wine columns and on the internet, and see on TV.

The

survey revealed that Oz Clarke is the best known of the UK's wine writers, with 18% of the vote, followed by Olly Smith (9%), from TV's Richard & Judy, and Sarah Jane Evans MW (7%), from BBC Good Food.

A Wine Intelligence spokesman said: "Broadsheet column inches alone are perhaps not as influential as they once were - the critics that

wine drinkers find the most compelling

are those embracing a range of media, communicating about wine in a broader lifestyle context."

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