Glenfiddich invests £1m in Christmas sales

18 November, 2008

Glenfiddich is being backed by a £1 million marketing blitz this Christmas.

The campaign by First Drinks Brands will include consumer and trade press advertising, as well as PR and email activity. The Glenfiddich website has also been refreshed to support the Christmas activity.

The campaign has the theme “Christmas past to Christmas present” and will cover newspapers, magazines and trade press.

Glenfiddich continues to lead a malt whisky category which declined by 1% in the off-trade in the year to Oct 4, according to Nielsen data.

Senior brand manager Tarja Tuunanen said Glenfiidich’s Christmas sales in recent years had been “phenomenal”.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter