Cobra and Thresher team up on Facebook

19 November, 2008

Cobra Beer has teamed up with Thresher in a Facebook promotion that gives users of the social networking site the chance to buy Cobra vouchers for their friends.

The vouchers can be printed and redeemed in exchange for a 4x33cl pack of Cobra 5% in all Thresher’s fascias – Threshers, Wine Rack, The Local and Haddows.

It is Cobra’s first Facebook promotion.

Marketing director Will Ghali said: “This is a really innovative and fun way for us to engage with our target audience, who we know are heavy users of Facebook.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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