Cobra and Thresher team up on Facebook

19 November, 2008

Cobra Beer has teamed up with Thresher in a Facebook promotion that gives users of the social networking site the chance to buy Cobra vouchers for their friends.

The vouchers can be printed and redeemed in exchange for a 4x33cl pack of Cobra 5% in all Thresher’s fascias – Threshers, Wine Rack, The Local and Haddows.

It is Cobra’s first Facebook promotion.

Marketing director Will Ghali said: “This is a really innovative and fun way for us to engage with our target audience, who we know are heavy users of Facebook.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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