New chief for Drinkaware Trust

19 November, 2008

Chris Sorek has been appointed as chief executive of the Drinkaware Trust, the independent body that provides information on responsible drinking.

Sorek has more than 25 years experience in communications, public affairs and community relations, most recently with the European Bank for Reconstruction & Development.

His has also worked for ad agencies Ogilvy & Mather and Cohn & Wolfe, Unisys, and the International Federation of Red Cross & Red Crescent Societies.

Sorek said: “Alcohol culture in the UK is the defining issue of our time. At Drinkaware we have a mission to enable individuals and communities to make informed decisions about their drinking from a position of knowledge and to help transform society. It’s my aim to take Drinkaware messages to everyone that needs to know.”

Drinkaware Trust chairman Derek Lewis said Sorek was “uniquely qualified to realise the full potential of the trust”.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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