Rémy Martin hits the airwaves

21 November, 2008

Rémy Martin has launched its first ever radio ad campaign in a festive push.

The brand will advertise its VSOP Cognac on Classic FM, focusing on the craftsmanship that goes into the brandy.

The radio push will be backed by print ads, outdoor posters targeting major retailers and a personalised direct mail campaign, and Rémy Martin gift cartons will also be available in the off-trade.

Brand manager Linda Sooprayen said: "Classic FM is a fantastic fit for Rémy Martin and current VSOP devotees. The evocative radio campaign will provide us with a new and exciting way to inspire our existing loyal fan base, while at the same time attracting the attention of current non-Cognac consumers.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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