Cobra board plans sell-off

24 November, 2008

Cobra Beer has confirmed that it is investigating a sale of the business as an option for new investment.

The company has appointed investment bank Rothschild to handle a possible sale.

It is understood that an information memorandum will be sent out to prospective buyers and investors over the next couple of days, with Cobra keen on attracting the intentions of a large national or international brewer.

Anheuser-Busch Inbev, Heineken, Carlsberg and India’s United Breweries are all likely to feature on the mailing list

“The synergy benefits for a big international brewer are instantly recognisable,” said a source close to the company.

An official statement form Cobra Beer said: “It is confirmed that Rothschild has been mandated by the board of Cobra Beer to assist with planning for the next stage of its development.

“Cobra Beer is looking at a strategic partnership or a sale in order to achieve the full potential of the business.”

Cobra founder Karan Bilimoria owns around two-thirds of the company’s shares, with reminder in the hands of outside investors and the company’s employees.

Cobra has experienced rapid sales growth in recent years, though at a high marketing cost, leaving the business yet to make a profit, according to reports.

Talks earlier this year about a possible sale to Diageo collapsed.




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