Maxxium bags Stolichnaya in UK

28 November, 2008

Famous Grouse producer Edrington has won the UK distribution rights to Stolichnaya vodka.

The Russian brand’s owner SPI Group was left looking for a new distributor, after the acquisition of rival brand Absolut by previous agent Pernod Ricard earlier this year.

Stolichnaya will join the portfolio of Maxxium UK – the distribution joint venture in which Edrington is a partner – no later than Jan 5.

Maxxium UK managing director Huw Pennell said: "The addition of a premium international vodka was a key strategic priority for the business and Stoli is precisely the sort of iconic brand that complements our existing portfolio.

"Stolichnaya has long been a favourite among discerning consumers and we’ll look to build on this loyalty in order to drive continued sales growth.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter