Xmas ad push for Brothers

28 November, 2008

Brothers Drinks will be running an outdoor advertising campaign in the lead up to Christmas.

The advertising theme “You can't choose your family but you can choose your brothers”, will feature 96-sheet poster sites across the UK, including prestige billboards in London.

Running from Dec 1-15, the advertising will feature Brothers Festival Edition pear cider and Brothers strawberry and pear cider.

The latest activity follows extensive 2008 sponsorship and advertising totalling more than £2 million in support of the brand.

Brothers Drinks’ head of marketing Phil Plowman said: “It's important for us to support the trade and create continuous awareness among consumers at all times.

“This is not just a Christmas push, it is part of our continuing strategy to grow sales through a wide variety of media channels.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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