Shoppers abandon c-stores for Xmas

10 December, 2008

Shoppers are turning to big supermarkets and out-of-town shopping centres for their Christmas purchases, leaving convenience stores behind, Nielsen has revealed.

The overall grocery sector grew 3.2% in the 12 weeks to Nov 29, but multiples saw almost double that rate with a 5.6% increase.

Retailer services senior manager Mike Watkins said: "Shoppers continue to hunt out the best value and perceive that this can be found at the hypermarkets. In the larger out-of-town stores growth reached 6% year on year in the 12 weeks to Nov 29, whereas the smallest convenience outlets declined by almost 2% over the same period.

Nielsen has also predicted a bumper festive season for Morrisons.

"Sales are accelerating just in time for peak Christmas trading as shoppers take advantage of the retailer's strong and unique promotions, such as £20 off your Christmas shop," said Watkins.

"We know that over 50% of shoppers will be constantly looking for the best prices and promotions when shopping for food this Christmas, and Morrisons currently looks appealing to shoppers who are looking for some festive cheer."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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