Wine Rack extends 40%-off deals

12 December, 2008

Wine Rack is extending its 40%-off voucher promotion on all wine and Champagne until New Year’s Eve.

The original deal ended on Dec 2, but has been revitalised for a second promotional period, starting on Saturday.

Vouchers are available from Wine Rack’s website and in a text-in promotion. They’re also being distributed through third party online media.

Parent company Thresher said the new promotion was as a result of “unprecedented public demand”.

Jonathan Butt, head of global sourcing for Wine Rack, said: “In a response to customers who were unable to redeem their vouchers before the end date the business has taken the decision to reintroduce this special offer.

“Given the exceptional economic circumstances that the country is currently experiencing, shoppers are searching for the best deals on the high street.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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