Drinkaware scores rugby support for safe message

12 December, 2008

The Drinkaware Trust has teamed up with Guinness Premiership rugby clubs to promote responsible drinking

during the festive season.

Players from

London Irish launched a campaign called Tips for a Christmas to Remember alongside a Drinkaware black cab, one of 300 taxis displaying advice to partygoers in

the City

this month.

Ten-thousand

Christmas "tip cards" will be given to licensed cab passengers in London, containing practical tips, unit guidelines, and links to a 24-hour ­helpline and drinkaware.co.uk.

Drinkaware's chief executive Chris Sorek said: "Drinkaware is delighted to support

this. By distributing tip cards at rugby fixtures, we hope to offer practical guidance to club fans who want to have a merry - and memorable - Christmas."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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