Drinkaware scores rugby support for safe message

12 December, 2008

The Drinkaware Trust has teamed up with Guinness Premiership rugby clubs to promote responsible drinking

during the festive season.

Players from

London Irish launched a campaign called Tips for a Christmas to Remember alongside a Drinkaware black cab, one of 300 taxis displaying advice to partygoers in

the City

this month.

Ten-thousand

Christmas "tip cards" will be given to licensed cab passengers in London, containing practical tips, unit guidelines, and links to a 24-hour ­helpline and drinkaware.co.uk.

Drinkaware's chief executive Chris Sorek said: "Drinkaware is delighted to support

this. By distributing tip cards at rugby fixtures, we hope to offer practical guidance to club fans who want to have a merry - and memorable - Christmas."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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