VOX SHOP

12 December, 2008

How are Christmas sales going?

"Ver y good - people seem to be treating themselves more so we are selling some expensive items. Most of our customers are going for multipacks and are looking for bargains though."

Will Slater

Rosevean Off-licence

Penzance

"Trading isn't so good compared with last year because of the credit crunch. Also we are in a student area, so I don't think things will really pick up over Christmas as they all go home. But we will get by."

Moira Smale

Humphrey Street Stores

& Off-Licence

Swansea

"I'd better watch my language. It's been rubbish. So far sales are down 10%, but we've been down year on year for the past few years because of the supermarkets. I am going to go out of business at this rate."

Ian Gibson

Alder Road Off-licence

Poole

Dorset

"It's quiet - very quiet. The main things affecting us are obviously the credit crunch and supermarket prices. I don't think things will pick up for us that much."

R Siddique

Arden Off-licence

Glasgow




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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