Heineken scores ERC sponsorship

12 December, 2008

Heineken has extended its title sponsorship of the European Rugby Cup through to 2013.

Didier Debrosse, president of Heineken in

western Europe, said: "Heineken is delighted to continue the Heineken Cup sponsorship. We value the partnership with ERC and are committed to support the fantastic relationship Heineken has with the best international club rugby tournament.

"The Heineken Cup has achieved positive growth, awareness and prestige each year since its foundation in November 1995. It is a pleasure for us to continue to bring this unique and passionate rugby experience to all its supporters across Europe and beyond."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter