Heineken scores ERC sponsorship

12 December, 2008

Heineken has extended its title sponsorship of the European Rugby Cup through to 2013.

Didier Debrosse, president of Heineken in

western Europe, said: "Heineken is delighted to continue the Heineken Cup sponsorship. We value the partnership with ERC and are committed to support the fantastic relationship Heineken has with the best international club rugby tournament.

"The Heineken Cup has achieved positive growth, awareness and prestige each year since its foundation in November 1995. It is a pleasure for us to continue to bring this unique and passionate rugby experience to all its supporters across Europe and beyond."




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter