Beer in brief

12 December, 2008

Independent drinks wholesaler LWC is listing Brazilian lager brand Palma Louca. Supplier PLB said the 6x35.5cl bottle packs rrp £4.99, for a six-pack, are now available to the off and on-trade via the wholesaler.

Michael Hardman has left his role of PR manager for the Society of Independent Brewers. Hardman, a former BBC journalist and one of the four founders of the Campaign for Real Ale, said: "I have

enjoyed my time working with the only expanding sector of the brewing industry at a time when traditional beer is back on the way up."

Brothers Drinks has launched a festive billboard ad campaign in 96 locations,

with the strapline You Can't Choose Your Family But You Can Choose Your Brothers.

The ads will feature Brothers Festival Edition pear cider and Brothers Strawberry and pear cider.

Manchester-based brewery Joseph Holt has gained national listings of its Champion Ale range across Sainsbury's and Waitrose. The brewery's Maple Moon (4.8% abv) and HumDinger (4.1% abv) will be available in

390 Sainsbury's stores, whil e larger Waitrose stores will be stocking Maple Moon and 1849 (4.5% abv).




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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