Helier's peachy about its launch

12 December, 2008

A new peach-flavoured cider from St Helier has been rolled out . Producer Intercontinental Brands said it was also introducing a

1-litre bottle for its 50cl range of fruit ciders to coincide with the launch. Paul Burton, joint managing director of Intercontinental Brands, said: "We were among

the first to introduce a pear cider into the market."

Fruit cider feature, page 33




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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