Guinness fires up festive promotion

12 December, 2008

Guinness is running a Christma s-themed 600,000 national outdoor ad campaign

for the rest of this month.

A spokesman said: "Using the 17.59 It's Guinness Time message, the new outdoor advertising has a festive and seasonal feel

in the lead up to Christmas."

The campaign will run in conjunction with

a

5 million

TV and print campaign .




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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