Guinness fires up festive promotion

12 December, 2008

Guinness is running a Christma s-themed 600,000 national outdoor ad campaign

for the rest of this month.

A spokesman said: "Using the 17.59 It's Guinness Time message, the new outdoor advertising has a festive and seasonal feel

in the lead up to Christmas."

The campaign will run in conjunction with

a

5 million

TV and print campaign .




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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