Guinness fires up festive promotion

12 December, 2008

Guinness is running a Christma s-themed £600,000 national outdoor ad campaign

for the rest of this month.

A spokesman said: "Using the 17.59 It's Guinness Time message, the new outdoor advertising has a festive and seasonal feel

in the lead up to Christmas."

The campaign will run in conjunction with

a

£5 million

TV and print campaign .




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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