Rare Scapa whisky gets makeover

12 December, 2008

Pernod Ricard has replaced the 14

Year

Old version of its Scapa single malt from Orkney with a rarer 16

Year

Old variant.

The whisky is now being relaunched in new-look packaging in the UK (rrp 50).

Brand director Neil Macdonald said: "Since Chivas Brothers acquired Scapa in 2005, we have taken great care to improve the stock profile which means we are now in a position to release this very rare, precious new expression."

The bottle has been made taller to appeal to "younger, more style-conscious consumers", Macdonald added. A

new label will also feature the brand's new logo - a traditional Orcadian yole, or boat, which translates to

"scapa" in Norse.




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