TV viewers tune in to their WKD side

12 December, 2008

Beverage Brands is claiming its new TV ad for WKD will be watched 4.8 million times by 18 to 25-year-old men during

its six-week run.

Continuing the brand's Have You Got A WKD Side? campaign, the football-themed ad is called Warm Up. It will be shown in rotation with the Man Flu ad on Channel 4, Five and satellite stations.

More than 45,000 WKD point-of-sale

kits will also be distributed to retailers.

Marketing director Karen Salters said: "WKD has a history of taking a cheeky look at the less serious side of football and this new ad certainly extends that theme.

"These two ads are ones that our target audience can really relate to, and research tells us that WKD ads continue to amuse viewers even after multiple viewings."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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