TV viewers tune in to their WKD side

12 December, 2008

Beverage Brands is claiming its new TV ad for WKD will be watched 4.8 million times by 18 to 25-year-old men during

its six-week run.

Continuing the brand's Have You Got A WKD Side? campaign, the football-themed ad is called Warm Up. It will be shown in rotation with the Man Flu ad on Channel 4, Five and satellite stations.

More than 45,000 WKD point-of-sale

kits will also be distributed to retailers.

Marketing director Karen Salters said: "WKD has a history of taking a cheeky look at the less serious side of football and this new ad certainly extends that theme.

"These two ads are ones that our target audience can really relate to, and research tells us that WKD ads continue to amuse viewers even after multiple viewings."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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