In brief

12 December, 2008

Jameson Irish Whiskey has strengthened its association with film by signing a deal to become the title sponsor of the Empire Awards 2009. The partnership will include

coverage in the next six editions of Empire

and exclusive spirit status at the awards ceremony in March, including sponsorship of the Best Actor award.

Beam Global UK has unveiled this year's list of young entrepreneurs accepted into its Courvoisier The Future 500 club. The online network forms part of Courvoisier's UK marketing investment, which reached

11 million this year and will increase even further in 2009, according to brand manager Claire Richards. A members' launch party, networking events

and tutored tastings will back the initiative.

Cellar Trends is rolling out a ceramic yachting decanter this Christmas containing 1 litre of Pusser's Rum (rrp 89).

Italian liqueur Tuaca has appointed Ron Frith as brand ambassador. Currently bar manager at Mix Bar in Reading, Frith will promote the brand at industry events and run educational training programmes.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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