Abbey Well joins Coke portfolio

12 December, 2008

Coca-Cola has added a new bottled water to its portfolio following its acquisition of Northumberland-based natural mineral water source Abbey Well last month.

Launching under the Schweppes umbrella, the brand will be encouraging consumers to get active with an offer of free swimming lessons to consumers.

As part of Coke's sponsorship of the Olympic Games and Paralympic Games, Schweppes Abbey Well will

be

offered at London 2012.

A Coca-Cola spokesman said: "Using the strengths of the Schweppes brand and the marketing and distribution capabilities of the Coca-Cola

system in GB, we will be able to offer this high -quality

natural mineral water to more people across the country."

Schweppes Abbey Well joins a water portfolio that includes Malvern and Glac ťau Vitaminwater.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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