J20kes and prizes this Christmas

12 December, 2008

Britvic-owned brand J20 is teaming up with comedian Jimmy Carr for an on-pack Christmas giveaway.

The top prize is the chance to see

Carr perform at a J20 private gig,

and

DVDs and tickets to Carr's latest stand-up tour will also be up for grabs.

Every entrant will have a Carr joke, or "J20ke", sent to their mobile phone.

The campaign will also include a

viral email featuring stand-up comic Gordon Southern, which can be

tailored to a friend's personal information, making them the butt

of the joke.

Marketing manager Jon Ellis said: "Jimmy Carr is a very popular and instantly recognisable comedian - as well as being very funny - so we are looking forward to a fantastic consumer-focused campaign."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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