J20kes and prizes this Christmas

12 December, 2008

Britvic-owned brand J20 is teaming up with comedian Jimmy Carr for an on-pack Christmas giveaway.

The top prize is the chance to see

Carr perform at a J20 private gig,

and

DVDs and tickets to Carr's latest stand-up tour will also be up for grabs.

Every entrant will have a Carr joke, or "J20ke", sent to their mobile phone.

The campaign will also include a

viral email featuring stand-up comic Gordon Southern, which can be

tailored to a friend's personal information, making them the butt

of the joke.

Marketing manager Jon Ellis said: "Jimmy Carr is a very popular and instantly recognisable comedian - as well as being very funny - so we are looking forward to a fantastic consumer-focused campaign."




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COMMENT

There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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