Price-marked packs cash in on crunch
Published:  12 December, 2008

Imperial Tobacco is hoping to attract cash-strapped shoppers with new price-marked packs for Golden Virginia.

The roll-your-own category has seen a "reversal in its fortunes in the current economic climate", according to Imperial, with value sales up 8% and volume sales up 12% in the past year.

A Golden Virginia 12.5g pouch will retail for 2.94, and

25g

for 5.77.

A series of limited -edition 14g packs will also be introduced from this month while stocks last.

Marketing manager Alistair Brown said: "We are always looking at new ways in which we can develop the brand to reflect the changing preferences of

UK adult smokers."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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