Pepsi Raw takes sampling to the streets

12 December, 2008

Natural cola Pepsi Raw is taking to the streets with a sampling campaign to drive awareness and trial. Throughout December, brand ambassadors will visit London offices to distribute free chilled bottles, before heading out across the UK in the New Year.

The sampling blitz will be backed by the launch of pepsiraw.co.uk, which includes a map of stockists in central London, and a free prize draw to win a night out with £200 of Rum & Raw cocktail vouchers.

Pepsi Raw is made from sparkling water and naturally sourced ingredients, including plant extracts.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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