Pepsi Raw takes sampling to the streets

12 December, 2008

Natural cola Pepsi Raw is taking to the streets with a sampling campaign to drive awareness and trial. Throughout December, brand ambassadors will visit London offices to distribute free chilled bottles, before heading out across the UK in the New Year.

The sampling blitz will be backed by the launch of pepsiraw.co.uk, which includes a map of stockists in central London, and a free prize draw to win a night out with £200 of Rum & Raw cocktail vouchers.

Pepsi Raw is made from sparkling water and naturally sourced ingredients, including plant extracts.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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