Top Tip

12 December, 2008

Use signage to talk to your customers.

Perhaps you have Champagne available ready-chilled, or everyone on your team has a wine qualification? Whatever it is, putting up a sign can help your sales. Use coloured paper, or a chalkboard and change it regularly . How about: ' Free glass loan with party orders' or 'new vintage of Chablis is in

and it's great'. There's no way you can tell it all verbally, so let sign s do the work.

Christine Parkinson,

Coco Vino, Brighton

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293

867651




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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