Magners Light launches TV ad campaign

12 December, 2008

A national ad campaign for Magners Light has been launched to coincide with the brand's distribution across the UK.

Shown only in London back in May, its Dandelion TV commercial uses the strapline

Light by

Nature

to reflect the low calorie content of the cider.

It was screened nationally for the first time on Dec 8 and will run for two weeks across all major networks.

In addition to the TV campaign, there will be comprehensive press advertising in titles such as Cosmopolitan, Glamour, Marie Claire, Weight

Watchers and OK! magazine up until February.

Brand manager Richard Barnes said: "Magners Light proved an instant hit when it launched in London last year and we have now secured distribution in all major off-trade retailers. We expect the product to be a huge success for retailers throughout the UK.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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