Magners Light launches TV ad campaign

12 December, 2008

A

TV ad campaign for Magners Light has been launched to coincide with the brand's national roll-out.

Shown only in London back in May, its Dandelion TV commercial uses the strapline

Light by

Nature

to reflect the low calorie content of the cider.

It was screened nationally for the first time on Dec 8 and will run for two weeks across all major networks.

In addition to the TV campaign, there will be comprehensive press advertising in titles such as Cosmopolitan, Glamour, Marie Claire, Weight

Watchers and OK! magazine up until February.

Brand manager Richard Barnes said: "Magners Light proved an instant hit when it launched in London last year and

we have now secured distribution in all major off-trade retailers. We expect the product to be a huge success for retailers throughout the UK.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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