New design for Grand Siècle

16 December, 2008

Champagne house Laurent-Perrier has unveiled a new label design and gift box for its Grand Siècle cuvée.

A spokeswoman said: “The new black monochrome gift box has a contemporary edge that reflects Laurent-Perrier’s commitment to forward-thinking design. It includes a solar emblem denoting the French ‘Sun’ King Louis XIV – a symbol of high art.”

The new Grand Siècle is available in Harrods, Fortnum & Mason, Selfridges and Harvey Nichols, priced at £120 for a 75cl bottle.

Laurent-Perrier has partnered with luxury crystal house Baccarat for a limited edition Écrin Grand Siècle, available at Harrods for £1,600. The gift box holds a magnum of Grand Siècle and a collection of six Champagne flutes by Baccarat.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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