New design for Grand Siècle

16 December, 2008

Champagne house Laurent-Perrier has unveiled a new label design and gift box for its Grand Siècle cuvée.

A spokeswoman said: “The new black monochrome gift box has a contemporary edge that reflects Laurent-Perrier’s commitment to forward-thinking design. It includes a solar emblem denoting the French ‘Sun’ King Louis XIV – a symbol of high art.”

The new Grand Siècle is available in Harrods, Fortnum & Mason, Selfridges and Harvey Nichols, priced at £120 for a 75cl bottle.

Laurent-Perrier has partnered with luxury crystal house Baccarat for a limited edition Écrin Grand Siècle, available at Harrods for £1,600. The gift box holds a magnum of Grand Siècle and a collection of six Champagne flutes by Baccarat.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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