Shoppers plan Xmas drinks cutbacks

17 December, 2008

Cash-strapped shoppers are cutting beer and wine from their Christmas lists as they prepare for a recession-hit festive season.

Twelve per cent of shoppers are considering striking beer and wine from their shopping lists altogether, a poll by Somerfield has revealed.

The survey found that Brits are cutting their festive spending by £2.8 billion – or up to £200 each – this year, with 33% saying they will spend less than they ever have before.

Eighteen per cent said they would cut secret santa gifts for colleagues and 13% said they would not buy Christmas sweets.

Pete Williams, Somerfield's head of press and PR, said: "The recession has

hit Britain hard and fast – it looks like many people will be tightening

their belts this Christmas."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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