Shoppers plan Xmas drinks cutbacks

17 December, 2008

Cash-strapped shoppers are cutting beer and wine from their Christmas lists as they prepare for a recession-hit festive season.

Twelve per cent of shoppers are considering striking beer and wine from their shopping lists altogether, a poll by Somerfield has revealed.

The survey found that Brits are cutting their festive spending by £2.8 billion – or up to £200 each – this year, with 33% saying they will spend less than they ever have before.

Eighteen per cent said they would cut secret santa gifts for colleagues and 13% said they would not buy Christmas sweets.

Pete Williams, Somerfield's head of press and PR, said: "The recession has

hit Britain hard and fast – it looks like many people will be tightening

their belts this Christmas."




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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