TV campaign for Cobra Bite

18 December, 2008

Cobra is to advertise its Bite range of flavoured lagers on digital music TV channels from today.

The company has booked more than 400 20-seond spots on 4Music, Magic TV, Kiss and The Box, with a different creative execution for each of the four Bite flavours.

The ads feature a competition for consumers to win £1,000 in cash and some free product.

The beers are also being sampled at 20 Rush London hairdressing salons in the capital in a bid to raise awareness among the brand’s target female audience.

Marketing director Will Ghali said: “The chosen TV music channels offer an ideal platform for us to reach a high proportion of our target female consumers.

“We’re confident that this activity will really help drive further trail and awareness of Cobra Bite.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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