TV campaign for Cobra Bite

Cobra is to advertise its Bite range of flavoured lagers on digital music TV channels from today.

The company has booked more than 400 20-seond spots on 4Music, Magic TV, Kiss and The Box, with a different creative execution for each of the four Bite flavours.

The ads feature a competition for consumers to win £1,000 in cash and some free product.

The beers are also being sampled at 20 Rush London hairdressing salons in the capital in a bid to raise awareness among the brand’s target female audience.

Marketing director Will Ghali said: “The chosen TV music channels offer an ideal platform for us to reach a high proportion of our target female consumers.

“We’re confident that this activity will really help drive further trail and awareness of Cobra Bite.”