Wine Rack reports festive growth

08 January, 2009

Wine Rack saw an 11.5% uplift in still wine sales over Christmas, the retailer has reported.

Two 40%-off voucher promotions, from Nov 19-Dec 2 and from Dec 13-31, helped boost sales – as did the company's first TV ad campaign, press and radio ads and other discounts.

Commercial director Lloyd Stephens said: “It was great to see such a strong performance in Wine Rack with 11.5% like-for-like growth in still wine over the full duration of the Christmas campaign (seven weeks up to New Year's Eve), reflecting the success of the recent national roll-out of our True Blue format, the exclusive nature of the wine range and promotions, TV advertising and the 40%-off voucher.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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