Wine Rack reports festive growth

08 January, 2009

Wine Rack saw an 11.5% uplift in still wine sales over Christmas, the retailer has reported.

Two 40%-off voucher promotions, from Nov 19-Dec 2 and from Dec 13-31, helped boost sales – as did the company's first TV ad campaign, press and radio ads and other discounts.

Commercial director Lloyd Stephens said: “It was great to see such a strong performance in Wine Rack with 11.5% like-for-like growth in still wine over the full duration of the Christmas campaign (seven weeks up to New Year's Eve), reflecting the success of the recent national roll-out of our True Blue format, the exclusive nature of the wine range and promotions, TV advertising and the 40%-off voucher.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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