S&N gets eye of the Tiger

12 January, 2009

Scottish & Newcastle UK is to take over the exclusive import, marketing and distribution rights for Tiger beer in the UK from March 2.

Tiger is brewed by Singapore-based Asia Pacific Breweries, which is jointly owned by S&N UK parent company Heineken.

S&N UK will take over from Surrey-based Tiger Beer UK, which also has the UK distribution rights to New Zealand brew Monteith’s, Heineken-owned French beer Desperados and Viru from Estonia. Future arrangements for these beers are not yet clear.

Jonathan Townsend, S&N UK’s speciality brands director, said the company was taking over a brand with “power and potential”.

He added: “Tiger already enjoys a loyal consumer following in the UK. By accessing S&N’s on and off-trade distribution network, Tiger will now be able to realise its massive potential in this market.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter