S&N gets eye of the Tiger

12 January, 2009

Scottish & Newcastle UK is to take over the exclusive import, marketing and distribution rights for Tiger beer in the UK from March 2.

Tiger is brewed by Singapore-based Asia Pacific Breweries, which is jointly owned by S&N UK parent company Heineken.

S&N UK will take over from Surrey-based Tiger Beer UK, which also has the UK distribution rights to New Zealand brew Monteith’s, Heineken-owned French beer Desperados and Viru from Estonia. Future arrangements for these beers are not yet clear.

Jonathan Townsend, S&N UK’s speciality brands director, said the company was taking over a brand with “power and potential”.

He added: “Tiger already enjoys a loyal consumer following in the UK. By accessing S&N’s on and off-trade distribution network, Tiger will now be able to realise its massive potential in this market.”




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When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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